A well-rounded global social media service offers the ability to create and curate content that resonates with different audiences. A strong understanding of cultural nuances, regional preferences and marketing trends allows brands to craft and deliver engaging content that encourages higher engagement across international markets.
A global social media manager is aware of what the best strategy is for each market, taking into consideration local laws and compliance with advertising policies. They also understand what type of content is most successful in each region and will utilize insights gathered from social analytics to improve campaigns. Find out https://upbeatagency.com/services/paid-social
It’s important to know the different cycles of usage for each country in order to time posts correctly. For example, French users spend more time on Facebook in the morning and tend to log in to Twitter and Instagram during the afternoon. This is vital to ensure your audience will see your content when it’s most relevant.
Global social media managers understand how to integrate current global trends and cultural nuances into your content, which helps you stay ahead of your competitors. They are also able to optimize your content for specific regions and markets, making sure you’re using the right hashtags and keywords.
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Global social media teams can be structured in many ways, including separating them by product or country and giving them autonomy to operate their accounts with corporate oversight. However, as discussed in Sprout and Bitly’s free ebook on structuring a global social business team, this approach can lead to brand dilution and confusing communication. It’s better to have one point of contact with each market who oversees and guides the team on a day-to-day basis.